Hailey Bieber’s skincare company “Rhode” has won a legal battle against the clothing brand with the same name, after a federal judge denied the fashion label’s motion for a preliminary injunction on Friday (July 2022).
The lawsuit was filed by Rhode, a fashion label carried by retailers like Bergdorf Goodman and Net-a-Porter. But according to court documents obtained by The Blast, Judge Paul A. Engel Mayer ruled that there is “no likelihood of confusion” between the two brands.
Bieber’s company sells skincare products, while Rhode’s clothing line focuses on “high-end women’s apparel and accessories.”
The judge also ruled that Bieber’s use of her middle name in the branding of her skincare company is “fair use,” because it is a unique aspect of her identity.
Bieber first announced her skincare line in May 2021, and it is set to launch later this year. With this legal victory under her belt, she can move forward with her plans to take over the beauty industry–one product at a time.
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In June, fashion label Rhode filed a trademark infringement lawsuit against Justin Bieber and his wife Hailey Baldwin claiming that the use of the trademarked “Rhode” represents a “textbook case of reverse confusion.”
Rhode, which is carried by retailers like Bergdorf Goodman and Net-a-Porter, states that Bieber’s unauthorized use of the trademarked name threatens to damage their business.
According to the court document, Hailey Baldwin attempted to purchase the Rhode trademark but was unsuccessful. Purna Khatu and Vickers, the co-founders of Rhode, issued a joint statement saying: “We didn’t want to file this lawsuit, but we had to in order to protect our business.
While a global brand we are still a young company, and we cannot overcome a celebrity with Hailey’s following using our company’s name to sell related products.”
This isn’t the first time that Justin Bieber has been accused of trademark infringement. In 2014, he was sued by photographer Jeffrey Binion who claimed that Bieber used one of his photos without permission. The case was later settled out of court.
What do you think about this story? Do you think Hailey Bieber’s skincare company should be allowed to use the name, Rhode? Let us know in the comments below!