Welcome folks today we brought you amazing detail about everyone’s favorite App TikTok. Do you know who own tiktok, why it is banned in some countries & how it works let’s explore together. TikTok is one of the most popular social media platforms among the youth. It is a video sharing application that gained popularity in four years. In September 2016, it was been develop by ByteDance a Chinese Company.
ByteDance is based in Beijing, China and it has many offices all over the world. The company has over 36 offices across 23 countries.
Before the introduction, of TikTok, there was another application Douyin in China which has similar features as TikTok. Apart from TikTok, there were different platforms like Huoshan for short videos but it has different services from TikTok.
TikTok was launched in 2017 for iOS and Androids devices. The application allows individuals to make and share a video of 15 seconds to three minutes.
After the popularity of TikTok ByteDance purchased one of the most popular music-video applications Musicly.
There are numerous features in the TikTok application but one of the interesting features that were added by them in the year 2020 is ‘family safety mode.’ This mode helps parents to control their children’s digital well-being.
Apart from this, the app has also included ‘family pairing’ in September 2020 which permits parents with educational resources to comprehend what their child is exposed to on TikTok.
After the popularity of TikTok ByteDance purchased one of the most popular music-video applications Musicly. Many celebrities and brands started promoting TikTok on their social media platform which attracted the audience.
In 2019, ByteDance found that the majority of its audience is of age group 16-24 whereas 25% of the audience is of age group 25 and above.
The data shows that TikTok is the most popular application among all the age groups. One of the interesting marketing strategies which ByteDance used while developing TikTok is it made an application for everyday consumers. This made it different from all the other competitors.
The owner and founder of ByteDance is Zhang Yiming holds 22% stakes in the company and has a net worth of $53.2 billion. Zhang started as a software engineer in the Kuxun company after completing his graduation in 2004 from Nanki University. He also worked in Microsoft while working in Kuxun and Microsoft he developed many skills.
During that phase of his life, he also learned how to run an online company. Zhang worked with complete determination and dedication while developing TikTok because once it was launched in the Chinese market, he wanted to show the level of advancement to the Chinese technology companies.
As a social media platform, TikTok has been the best place not only for sharing and making content related to entertainment but also for it’s now a source of income for many people.
The AI algorithm of the application has contributed a lot to an influencer’s marketing potential and also pick up the content according to the interest of the user.
Other than that TikTok is also used for the promotion of small businesses because it reaches a wider audience other than geographical area.
This helps the sellers in improving their sales. Companies like Group Nine Media and Global used TikTok increasing for their brand content campaigns.